Victory Motorcycles no more

Peter Alexander, Managing Director Polaris Industries, Australia and New Zealand.

Today, Polaris Industries Inc. is announcing that they are winding down the Victory Motorcycles brand beginning today and through the next 18 months worldwide.

First launched Victory Motorcycles here in Australia in October 2008 with their flagship dealership in Melbourne that set new benchmarks for motorcycle retail in Australia. Victory Motorcycles, through its innovation and engineering prowess, also set new standards in Heavy Cruiser motorcycle design and performance. In just 8 short years there are now four flagship stores plus independent dealers in major markets in Australia and New Zealand, all conceived and driven by the Victory brand. The learnings and plain hard work of launching Victory has now set Indian Motorcycle on the path to even greater success.

During the last 8 years, Australia established itself as the largest unit volume market for Victory outside North America. That’s an astonishing feat given our population and a testament to the enthusiasm, loyalty and dedication of our customers and our staff.

Peter Alexander said, “To all Victory owners both new and old, we sincerely thank you for your passion and commitment. I have been privileged enough to meet and ride with many of you at rides and other events and look forward to riding with you well into the future. We and our dealer network are committed to continue to supply parts, service and warranty to ensure this happens.
Although a tough time for all of our staff, dealers and of course riders who have put an enormous amount of blood, sweat and tears into Victory, there is a lot to be proud of and celebrate. Victory will always be a great motorcycle and a great brand that has punched well above its weight in Australia and New Zealand and forged a legacy that will take a lot of beating.
Victory Owners will always be part of the Polaris family, they will always be welcome and we will be continuing to sell these world class motorcycles for some time. Although the history books will start being written a little earlier than we would have liked, I’d like to thank all current and future Victory Owners for helping write a little bit of that history.”

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