Posted On 09 May 2024
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Triumph Motorcycles continues to innovate in the middleweight sports bike category with the launch of the Daytona 660, a model that promises to redefine performance and riding dynamics in its class.

Performance and Engineering Excellence

The Daytona 660 is powered by a refined 660cc triple engine, delivering 95PS of peak power and 69Nm of peak torque. This setup offers a 17% increase in power and a 9% increase in torque compared to its sibling, the Trident. The new model also features a unique exhaust system, enhancing its sports soundtrack, which is crucial for an engaging riding experience.

Dynamic Riding and Handling

The bike’s handling characteristics are supported by high-spec components, including Showa 41mm upside-down big piston forks and a Showa preload adjustable mono-shock RSU. These features are complemented by radial four-piston brakes with twin 310mm discs and braided brake lines, ensuring powerful and responsive braking. The Daytona 660 rides on Michelin’s new Power 6 tyres, providing excellent grip and feedback under various conditions.

Advanced Rider Technology

The Daytona 660 is equipped with cutting-edge technology to enhance both performance and safety. It includes three riding modes—Sport, Road, and Rain—that adjust throttle response and traction control settings according to riding conditions. The bike also features a ride-by-wire throttle system for precise control and a colour TFT display that offers essential information at a glance.

Design and Aesthetics

The new Daytona 660 carries forward the distinctive Daytona design DNA but adds a modern twist with its aggressive stance and minimalistic bodywork. It features twin LED headlights, a central air intake, and a sleek LED tail light. The motorcycle is available in three color options, each featuring a bold ‘660’ graphic that underscores its racing heritage.

Customization and Practicality

Triumph offers over 30 Genuine Triumph Accessories for the Daytona 660, allowing riders to personalize performance, comfort, and style. Options include a race-style seat cowl, billet-machined parts, and practical additions like heated grips and a tyre pressure monitoring system.

Economical Ownership

The Daytona 660 is designed with cost-effectiveness in mind. It boasts a 10,000-mile service interval and a two-year unlimited mileage warranty. These features, combined with Triumph’s strong residual values, ensure a competitive cost of ownership.


The Daytona 660 is not just a new bike; it’s a continuation of Triumph’s legacy of delivering exceptional sports motorcycles. It stands out for its blend of exhilarating performance, advanced technology, and a stylish and functional design. Triumph’s commitment to building motorcycles that excite and fulfill the needs of modern riders is evident in every detail of the Daytona 660.

For enthusiasts and prospective buyers, the Daytona 660 represents a compelling choice in the competitive middleweight sports bike market. It offers a rare blend of performance, style, and value.

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