TECHNICAL – BRAKE IT UP

BRAKE IT UP THE COMPANY MOST TRUSTED TO STOP YOU

“Anyone can do simple things, but only a few can handle difficult ones. We have to deal with the difficult ones.” Emilio Bombassei

Braking might not come immediately to mind when you think about motorcycling’s difficult things. After all, we want to go faster, don’t we – not slower. That’s an attitude especially associated with Italians. There is a storythat Ferruccio Lamborghini, having been chided for fitting poor brakes to one of his cars, said that he built cars to go, not to stop. But of course that’s misleading; the faster you can stop, the faster you can go – safely.

It’s only reasonable, then, that the name that is perhaps associated more with sophisticated brakes than any other – on motorcycles, cars, trucks, industrial vehicles and machinery; and even in the aerospace industry – should also be Italian.