RETAIL THERAPY

MOTORCYCLES ON THE EDGE ONE SMALL SHOP, A WEALTH OF IDEAS
WORDS/PHOTOS THE BEAR

The shopfront styling fits in perfectly in Melrose Avenue.

Once it was Disneyland or Universal Studios, Santa Monic Pier or the La Brea Tar Pits. Now (for anyone even marginally interested in motorcycles),it’s 7414 Melrose Avenue that forms the tourism centre of Los Angeles. There might be nothing more than a small shop at that address, but For The Love Of Motorcycles embodies everything that’s so wonderful about southern California’s motorcycle culture.