
INDUSTRY
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VALE KENJI EKUAN A BIKE AND A BOTTLE

What is skill in design? Where does it come from? There are probably as many answers to that question as there are design geniuses in the world. Maybe more…
In some cases you could be forgiven for thinking that it is genetic. Take Soichiro Honda: his mother, a weaver, designed her own loom so she could produce intricately woven cloth. It is not unreasonable to think that he might have inherited his inventiveness from her, just as his blacksmith father, who fixed bicycles, could have passed on a love of efficient machinery.