Ducati Sales Continue Record Run for First Quarter 2023

Coming off their most successful year ever, Ducati continues that run into the first quarter of 2023.

In the first three months of 2023 Ducati delivered 14,725 bikes to customers around the world, with all their major markets registering increased demand.

Italy remains the largest market for Ducati with 2,717 units sold, up seven percent from the previous year, while US and German sales were both up 21%, selling 1,677 and 1,666 bikes respectively.

The top selling model overall is the Multistrada V4 (2668 units), next the Monster (2005 units) coming in next, while the DesertX (1442 units) is the bolter in the pack becoming the third most popular seller worldwide.

The popularity of the DesertX also underlines the success and importance of Ducati expanding their range and the popularity of the adventure bike market.

Claudio Domenicali, Ducati CEO: “After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome. Based on these positive numbers, we continue working to achieve the best possible result, with the main goal to satisfy all passionate Ducatisti in our beautiful community.”

Having broken the €1 billion sales mark last year with over 60,000 bikes sold, 2023 continues the success for Ducati that includes great sales, financial performance and success in MotoGP and WorldSBK.

Ducatis are sold in over 90 counties and have plans to introduce 55 new dealers in the current year, furthering their market reach, service and renown Italian appeal.

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