Yamaha Motor Wins Red Dot Award for MT-09 and XMAX 300

Yamaha Motor has achieved yet another milestone by winning the prestigious Red Dot Award for Product Design 2024 for its MT-09 and XMAX 300 models, demonstrating the company’s dedication to crafting exceptional products.

The 2024 MT-09, introduced in 2013 as the Sporty Hyper Naked Model, boasts a fourth-generation design that prioritizes the rider’s experience, from the front mask to the tail. Each detail, including the handlebar switches and the acoustic amplifier grille that conveys the sound of the intake air, has been meticulously designed with the rider’s comfort and enjoyment in mind.

Meanwhile, the XMAX, launched in 2006 and recognized as Europe’s leading city commuter, has expanded into a global model. Its sleek silhouette and unique X-shaped headlight and taillight not only convey a sense of agility and modernity but also ensure enhanced visibility on the road.

Yamaha Motor’s consistent success in the Red Dot Design Awards, with every year since 2012 being recognized, highlights the company’s commitment to innovation and design excellence across its product range.

With the MT-09 and XMAX 300, Yamaha Motor continues to lead the industry in design innovation. As we celebrate our 13th consecutive Red Dot Award, we reaffirm our dedication to crafting products that not only excel in performance but also delight riders with their cutting-edge design and functionality.