Sony needs no introduction as one of the world’s leading entertainment organisations, with integrity and heritage that spans over 60 years Sony have already been endemic is showcasing strength in the POV Action Camera market in Australia and around the globe.
“Lusty Industries have a successful proven track record building the POV Action Camera through action sports, to now partner with a company such as Sony is mind blowing. Sony’s new product is killer, the brand integrity is paramount and the history of Sony prove that a company of this magnitude is serious about entering the Action Sports POV market. All of these benefits plus the fact they are really cool company to work with makes it easy for us and our customers to be able to support the product lines.”
“Using the experience from our motivated and youthful team plus the considerable resources at our disposal the simple objective is to maximize the opportunities that Sony have already developed in the marketplace now and well into the future. Sony need no introduction and I am humbled that whilst one door may close another door has truly opened, Sony and Lusty Industries have a long term strategy for growth, the brand has such a great heritage and an amazing future and this is all seen through their continued investment and innovation across so many electronic platforms. Most importantly with everything we do at Lusty Industries it’s important to have a bunch of fun and create some cool marketing initiatives.” said Lusty Industries Managing Director, Johnny McLean.
“We are certain our partnership with Lusty Industries & Distributors will expand our presence in the Action Sports POV camera market. With our exciting range of Action Cams and Lusty Industries’ experience, I am confident of building on our current momentum and our continued growth in this category.”Said, Ervin Quek, Head of Digital Imaging, Sony Australia
The new Sony HDRAS100VR camera that was launched at CES, Las Vegas in January is available NOW shipping to core dealers throughout Australia. Sony will continue to supply through their traditional channels.