METZELER was elected by the authoritative German magazine Motorrad as 2015 best brand in the tyres category.
After the successes in the 2006, 2008, 2009 and 2013 editions, this year the brand of the blue elephant, for the fifth year out of a total of ten years of the initiative, is confirmed as the most popular and in demand tyre brand by motorcyclists.
This important award is the result of a survey sponsored by Motorrad and held in nine European countries with the help of some of the German magazine’s international media partners: Töff in Switzerland, Moto Journal in France, Motociclismo in Spain, Motorrevu in Hungary, Motocykl in Poland, Motoplus in the Netherlands, Motorrad in Sweden and Motociclismo in Brazil for a total of 95,397 voters, 48,118 of which are in Germany.
The readers of the German magazine and the European riders were asked to express their favourite brand of motorcycle tyres, leaving the voters free to express one or more preferences.
METZELER was elected as the best brand in its category with 68% of the votes and a lead of more than half a of percentage point over the runner-up and more than 20 percentage points over the third place brand.
The regularity with which the German brand has won this award over the years seals the excellent and constant research and development carried out by METZELER with products always at the top of the category.
Among the latest successful products launched between the end of 2014 and the beginning of 2015 that certainly contributed to the success in the 2015 edition of the initiative promoted by Motorrad are the supersport SPORTEC ™ M7 RR, winner of the supersport tyre comparative also conducted by Motorrad magazine in 2014, and the brand new racing supersport RACETEC™ RR developed thanks to the experience and commitment of METZELER in road racing competitions. Honourable mention for SPORTEC™ Klassik, latest in the Vintage and Classic range for the owners of motorcycles built since the 70s, a segment to which METZELER has always been very attentive.
METZELER was honoured with the prestigious award on Monday evening, March 2nd, during an official ceremony in Stuttgart. On hand to receive the award from Michael Pfeiffer, Motorrad magazine Chief Editor, was Michael Müller, METZELER Sales & Marketing Director Germany, Austria & Switzerland.