Following news this week that Mahindra has bought the rights to the BSA name for 3.4 million Pounds, they have also bought classic Czech brand JAWA for an undisclosed amount, and that we should be seeing new motorcycles bearing these historic names within two years.
In a statement, the company says that it “aims to co-create a lifestyle mobility company with exciting and relevant partners across products and services, and enter into previously untapped segments using iconic brands like BSA and JAWA.”
Speaking on this development, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra said, “We are very excited about the new journey that we are embarking upon in the two wheeler space. Our focus on the premium, niche segment through Classic Legends (Mahindra subsidiary company) will bring alive some iconic brands like BSA and JAWA, not just in the form of products but as an entire lifestyle”.
In addition to BSA and JAWA, Mahindra is also the majority shareholder in French scooter manufacturer Peugeot. It also produces a range of small capacity scooters and geared bikes for sale in India.
Mahindra is a big name in the automotive manufacturing world with products including cars, aeroplanes and boats. We can’t wait to see what the company does with both BSA and JAWA.